VALUOCITY; A Fable for Dentists
Dr. Marc Cooper and Dr. Mark Silberg’s new book, VALUOCITY, is the first practice management book written as a fable. In the style of highly successful business books by Blanchard, Johnson and Lencioni, VALUOCITY tells the story of Dr. Carl Oldquist, a seasoned, previously successful owner of a practice in Madison Wisconsin confronting the pressing problems and issues of running a practice in today’s tumultuous economic times.
The recession has directly impacted Carl’s practice. His revenues are down 20 percent, new patients are down, receivables are growing like a weed, his staff is unresponsive to the situation and his personal life is beginning to unravel. Carl feels helpless to turn his situation around.
It is only in the chance meeting with Dr. Sidney Kaprov on the San Antonio River Walk during the annual ADA Convention that Carl is introduced to concepts that will ultimately lead him to understand that the practice he has worked so hard to build is no longer equipped to work in the new economy.
When Carl visits Sidney at his ranch in northern New Mexico, in a highly engaging two and half days of one-on-one interactions, Carl learns the distinctions that will allow him to reformulate his practice enabling him to be highly successful and satisfied now and well into the future.
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