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WEBINAR: Manage by the Margin
When double digit growth was the norm, it was easy to manage by focusing primarily on income generation. Increase daily production, manage highly effective scheduling, deliver more procedures that produce higher returns, expand duties of hygienists and assistants to increase revenues, add products for additional revenue (i.e. toothbrushes, home bleaching), buy a CEREC machine to deliver same day crowns; the list goes on and on. None of these are bad are wrong. But what if for the next year, or maybe a lot longer, your income growth is stymied by the economic conditions? What then?
As a business, you need to deal with the realities of today, not the hopes of tomorrow or the fond memories of yesterday. Right now, double digit growth for most practices isn't going to happen. So how do you maintain your income? You manage by the margin, not just by the top line.
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